1. Introduction
At Visuno, we recognize the importance of protecting the privacy and personal data of our clients, website visitors, and business partners. We are committed to handling personal data responsibly and in compliance with applicable data protection regulations. This Privacy Policy explains how we collect, process, store, and protect personal data, as well as the rights individuals have regarding their information.
We process personal data exclusively in accordance with the Swiss Federal Act on Data Protection (FADP; SR 235.1) and its implementing regulations, as well as the General Data Protection Regulation (GDPR) of the European Union, where applicable.
2. Collection and Processing of Personal Data
We collect and process personal data only to the extent necessary to fulfill our business activities and contractual obligations. Personal data may be provided directly by individuals, automatically collected through our website, or obtained from third-party sources.
Categories of Personal Data
The personal data we process includes, but is not limited to, the following categories:
- Basic contact details, such as name, email address, and phone number, which allow us to communicate with our clients and partners.
- Technical information, including IP addresses, browser types, device specifications, and operating system details, which are used to optimize our website's performance and security.
- Usage data, such as pages visited, session duration, and user interactions, which help us analyze and improve our digital presence.
- Tracking and analytics data, obtained through services such as Google Analytics, Meta Pixel, and other marketing tools, which enable us to refine our marketing strategies and deliver personalized content.
Methods of Data Collection
We obtain personal data through various means, including:
- Direct interactions, such as when individuals complete contact forms, subscribe to newsletters, or engage with us via email or phone.
- Automated technologies, including cookies, server logs, and tracking mechanisms, that collect information about website usage and online behavior.
- Third-party sources, such as social media platforms and marketing partners, which provide insights into audience engagement and market trends.
3. Purpose of Data Processing
We process personal data exclusively for legitimate business purposes, ensuring that all data processing activities are conducted in a transparent and secure manner. The key purposes for which we process personal data include:
- Providing our services and maintaining client relationships, ensuring that our customers receive the highest quality digital marketing support and consultation.
- Analyzing and optimizing our website and digital content, allowing us to enhance user experience and ensure the efficiency of our online presence.
- Executing targeted marketing and advertising campaigns, which enable us to deliver relevant content and personalized offers based on user preferences.
- Safeguarding IT security and preventing fraud, ensuring the integrity of our digital platforms and protecting against unauthorized access.
- Complying with legal and regulatory requirements, including obligations related to taxation, accounting, and data protection laws.
4. Data Storage and Security Measures
We take comprehensive measures to safeguard the personal data entrusted to us. All data is stored on secure servers, primarily located in Switzerland, with additional processing by reputable third-party providers such as Google, Meta, and Elfsight.
To protect personal data from unauthorized access, loss, or misuse, we employ a combination of technical and organizational security measures, including:
- Secure encryption protocols (SSL/TLS) to ensure the safe transmission of data over the internet.
- Access control mechanisms, which limit data access to authorized personnel only.
- Regular security audits and penetration testing, to identify and mitigate potential vulnerabilities.
- Firewalls and intrusion detection systems, which prevent unauthorized access to our IT infrastructure.
- Two-factor authentication (2FA), implemented within our internal systems to strengthen access security.
5. Disclosure of Personal Data to Third Parties
We do not sell or rent personal data to third parties. However, we may disclose personal data to trusted external service providers and partners if necessary for operational, legal, or marketing purposes. Such disclosures are always made in compliance with data protection laws and under strict contractual safeguards.
Personal data may be shared with the following categories of recipients:
- Web analytics and tracking service providers, including Google Analytics and Meta Pixel, which help us assess the effectiveness of our online presence.
- Marketing and advertising partners, such as Google Ads, Facebook Ads, and Elfsight, which enable us to deliver targeted digital marketing campaigns.
- Cloud hosting and IT infrastructure providers, including Infomaniak, which support our data storage and operational needs.
- Regulatory authorities and legal entities, where disclosure is required by law or necessary for the establishment, exercise, or defense of legal claims.
All third-party providers with whom we share personal data are contractually bound by data protection agreements, including Standard Contractual Clauses (SCCs) issued by the European Commission, ensuring that personal data remains protected even when transferred outside Switzerland or the European Economic Area (EEA).
6. Rights of Data Subjects
Individuals whose personal data we process have the following rights under the Swiss FADP and the GDPR:
- The right to access, which allows individuals to request a copy of the personal data we hold about them.
- The right to rectification, which enables individuals to correct inaccurate or incomplete data.
- The right to erasure ("right to be forgotten"), which allows individuals to request the deletion of their personal data under certain conditions.
- The right to restriction of processing, which limits how we process certain data.
- The right to data portability, which allows individuals to receive their data in a structured, machine-readable format.
- The right to object, which enables individuals to oppose the processing of their data for specific purposes, including direct marketing.
- The right to withdraw consent, which allows individuals to revoke any previously given consent for data processing at any time.
To exercise any of these rights, individuals may contact us at info@visuno.ch.
7. Data Retention Policy
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations. Specific retention periods include:
- Financial and invoicing records, which are retained for 10 years in accordance with legal requirements.
- Website analytics data, which is retained for a maximum of 24 months.
- Marketing data, which is stored until the individual withdraws consent.
- Contact form submissions and inquiries, which are retained for 6 to 12 months.
8. Use of Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance user experience and analyze website traffic. These technologies may collect data about browsing behavior and online interactions. We differentiate between:
- Essential cookies, which are required for the proper functioning of the website.
- Analytics cookies, which help us understand how visitors use our site and improve our services.
- Marketing cookies, which enable us to deliver personalized advertising.
- Social media cookies, which allow for the integration of external content from platforms such as YouTube and Instagram.
Users can manage or withdraw their cookie preferences at any time through our website’s cookie settings.
9. International Data Transfers
When transferring personal data to countries outside Switzerland, the EU, or the EEA, we ensure that the necessary safeguards are in place, including:
- The use of Standard Contractual Clauses (SCCs) approved by the European Commission.
- Data processing agreements (DPAs) with third-party providers.
- Robust encryption and secure transmission protocols.
10. Contact Information
For any inquiries related to data protection or to exercise data subject rights, please contact us at:
Visuno
Sandgrubenstrasse 1
8409 Winterthur
Switzerland
Email: info@visuno.ch
Phone: +41 76 235 84 05
11. Updates to This Privacy Policy
We reserve the right to amend this Privacy Policy as required to reflect legal updates or modifications in our data processing practices. The most recent version of this Privacy Policy will always be available on our website.
